KH Direct Media on How to Get Back Up After Failure

When something that has been in production for a long time fails time and again in testing, it may seem like it will never work so why bother? But this is when you should get back on your feet and try again. KH Direct Media advises how to get back up and start over.

Inventors are risk takers and risk takers do not let failure stop them. They know what they need to do to get up and back to the drawing board again. Some failures can be tracked to specific steps in a process, which can then be recreated to ensure the invention works well. Good salespeople know that if they make 20 calls and get 20 negative replies, tomorrow will mean 40 calls with one hopeful positive reply. KH Direct Media also knows that action is needed when adversity or failure strikes. Recreate the wheel if necessary. Remake it again if parts break or don’t work. Always keep in mind there is no perfect product. An invented product is a work of art, passion, drive and love. And a work in progress.

KH Direct Media Reviews What Makes an Entrepreneur

Ever wonder who or what makes someone an entrepreneur? KH Direct Media reviews the characteristics that go into becoming a business-opening maverick.

Entrepreneurs are risk-takers. They fully believe in their product or service and are convinced it solves a problem or will make life better than before. The people who start their own company, whether it is a one-person gig or with several employees, take on challenges that might seem daunting to others.  If you are thinking of starting your own business, KH Direct Media has some advice:

• Be willing to keep learning from those who have achieved success. Don’t be afraid to ask them what their processes are and what their challenges are on a day-to-day basis.
• Embrace the risks, fight through the adversity, tackle negativity and forge ahead.
• Experiment with business practices. Tweak routines which are not working perfectly.
• Take a leap of faith and set forth on the path to being your own boss.
• See opportunity everywhere. 
• Create something out of nothing.
• Be stubborn in your belief that what you are doing is right.
• Let your drive, persistence and agility lead you down the road to success –one day and one step at a time.
•  

Life is short. Why not follow your dreams?

KH Direct Media with Tips to Get Started

Some of the best inventions come from a need. There are excellent products invented and selling successfully because someone saw a need for that item. It could have been the world’s most sharp knife, something to fit inside a woman’s purse, or a garden tool. KH Direct Media has some tips for getting started.

There is always something that can make life easier, more convenient or better. Inside and outside of the home, there must be something that people use regularly that could stand a modern upgrade. Maybe it what’s needed hasn’t been invented yet.

Here’s how to get started:

Look into if the product is already being sold. If so, note any reviews which state how it could be improved. What would your product do that the other do not have?

Study the trends. What’s hot right now? What looks like it will stand the test of time? Take a look at the films that are popular, back to school items, sports things and find what is lacking. Then create it.

What’s next? Ask friends, family and associates for advice. What do they think you should do (other than give up this crazy notion)? Make a plan in a format you like. Set goals and cross them off when done.

Make sketches of the product and write a description of it as you go along.

Physically make a prototype. It can be a roughly made one from material that will not be used for the final version. Test it out with everyone.

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KH Direct Media Reviews How to Avoid Mistakes Inventors Make

It is great when someone creates something new and awesome. It is great when the creator wants to show it off to the world too. But introducing a new product to the world too soon can create problems in the future. KH Direct Media reviews how to avoid mistakes.

A new product is created and the proud inventor wants to show it off and try to make some money from it. How does one do that? What steps do inventors claim ownership on something they worked hard to create and make work? The first step to avoiding any mistake about who owns the invention is to file for a patent.  Inventors can search the Internet for local attorneys or professionals who can assist in filling out and filing the required documents.  According to the current patent law, the “first to file” patent rule means that inventors are required to file for a patent before engaging in any public use, sale, offer for sale or disclosure outside of a confidential relationship.

If the invention is used in public, such as showing a gathering of people how it works, the inventor has 12 months from that date to file for a patent. If the patent is not filed within 12 months, one may not be able to apply for it again.

Patent applications allow for a separate page to thoroughly and accurately describe the invention. Be as descriptive as possible on the application about the invention.

Successful inventors know that it takes more than a few random patent searches on various sites to determine if what they created is already registered. There are more than 9 million patents already and many more pending. KH Direct Media suggests running a product search on the Internet to see if there are like products. If not, keep looking until all avenues are exhausted. If there is still nothing like the next best thing, seek assistance in running a patent search. Only then can an inventor be sure there is nothing else out like the treasure invented.

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KH Direct Media Looks at Reasons Why Some Entrepreneurs Fail

Failure is defined differently by many people. What may seem like a loss to one entrepreneur is a reason to keep moving forward for another. KH Direct Media takes a look at reasons why some entrepreneurs fail, and how to move forward.

You are not an expert on the product, service or field. Let’s face it. There are few real experts in the business world, but many people who think they are. The truth is that entrepreneurs know enough about what they have to offer to open shop. There will always be questions that need answering and there are plenty of places to get those answers along the way.

Not getting funding is another reason some entrepreneurs fail.  Banks are quick to turn down small business loans and are even more so with inventors. Crowdfunding takes a long time and requires a lot of work, and financial goals can be missed. Focus on taking a slow and steady road to success. Start slow and put any profit back into the business or invention to improve them.

KH Direct Media also sees inventors being afraid to lose any investment money. But entrepreneurs are risk takers. Take the risk. Invent something new. Invent something that is an improvement on something else. Invent something fun or frivolous. The world needs it.

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KH Direct Media Shares Tips to Stay Healthy at Conventions

How can anyone stay healthy at this massive convention

Conventions are fun and a great place to network and find possible buyers for the next great thing. They are also massive collection spaces for the most commonly passed viruses. KH Direct Media shares tips to stay healthy at conventions.

Nothing can ruin an exciting and successful time at a convention than a nasty bout of “con crud” once home. No one wants come home sick and be derailed by a rotten cold, the flu or something else. Here are some tips for staying healthy at conventions:

A few weeks before the big event, add more fruit and veggies to meals. They pack needed vitamins and mineral to bolster the immune system. Eat more lean meat, chicken and fish which builds up protein to keep muscles flexible.

Add some daily exercise to the day. A 30 minute walk really does help keep colds away. At the very least, it lessens the severity of them. A little more exercise also keeps bones and muscles limber and able to walk the miles around convention halls, climb stairs to hotel rooms and the dexterity to squat and pick a convention favor off the floor.

At the convention, buy a small bottle of hand sanitizer and use it before eating. Fist pump people you meet instead of hand shaking. If by some chance, there is someone who prefers a handshake, indulge them.

KH Direct Media also suggests getting plenty of sleep, minimizing alcohol consumption and eating healthy meals. But we are also realists and know that sometimes this just won’t happen. In that case, remember that anything done in moderation is best for keeping the “con crud” from becoming the full-fledged nerd flu.  

KH Direct Media on How Much Money Does One Need for a Start-Up

We have all heard the stories about the brand new businesses that pop up with seemingly very little start-up money, or a heap load of crowdfunded donations. KH Direct Media looks at how much money does one need for a start-up.

The first and most basic idea about raising funds for a start-up is to think small. Don’t immediately think that the invention is going to be a mega-hit and needs mega money to get off the ground. Test the idea for the invention in some way to know whether or not the idea is really needed or wanted.

Estimate how much your expenses will be for the first few months in development. Write them down. Be liberal in figuring them out. KH Direct Media also suggests calculating any amount of money borrowed with the interest and include that in all expenses, projected revenue and cash flow. If possible, try to get started without having to borrow any money from any source. Work on the prototype, test it with people you know and perfect it before opening any physical or virtual door. Keep expenses as low as possible. Keep expectations reasonable. The money needed for a start-up is can be very little if one plans right, thus leaving more funds available for inventory and growth.

KH Direct Media Reviews Good Crowdfunding Techniques for Entrepreneurs

America is full of creative people and original thinkers that give birth to some of the best products found on store shelves. It is also a country with multiple sources of start-up funding like crowdfunding. KH Direct Media reviews some of the better techniques for entrepreneurs to consider on crowdfunding sites.

There are three basic formats for crowdfunding: reward-based, equity-based and investor-based. Which one is the best one for your great, new product? Each one has its own merits. Many crowdfunding sites also give the campaign originator the option to not keep the funds collected if the entire amount is not raised, or to keep the funds raised. Some sites have more rigorous guidelines and approval processes to follow. Take time to research and determine which type of crowdfunding is best for the invention.

Once the right fundraising platform is found and set up, start marketing it. Create social media pages to post the campaign on. Send email blasts to anyone who might be interested. Create a top-notch video about the invention. Descriptive words are nice and can tell a good story, but a video showing people how it works is even better.

KH Direct Media also suggests keeping track of the campaign analytics. Some of the platforms have this option. Read the directions and follow any advice about how to amp up funding. Crowdfunding is as great way to raise the funds needed to get a great, new or improved product into the public’s eyes. 

KH Direct Media with Advice about E-Commerce Businesses

The greatest inventions can turn into nothing at all if not marketed and sold efficiently.

E-commerce sites for the solo-preneur and creative inventor are plentiful. KH Direct Media offers advice for people who want to sell the next, best thing on an e-commerce site.

There are thousands of terrific items to buy on one or all of the many e-commerce business websites such as Etsy. Before jumping headfirst to the first one that looks good, ask the seller representative these questions:

• How long has this site been in business?
• Who is here to help me get my shop set up and troubleshoot any issues I have?
• Does the site have an automate template to use to set up my e-shop?
• Is the site an SSL site?
• What credit cards does the site take?
• Are there any other products like mine selling on the site?
• Does the site do any marketing/advertising for my product?
• How long does it take for a transaction to go through? A credit?

KH Direct Media encourages inventors and creators to ask as many questions as possible before deciding on an e-commerce site to sell the item. Always read agreements and contracts in full.  

KH Direct Media Offers Stress Management Tips

Stress is felt in almost every part of the body from sore, red eyes to aching backs and excruciating migraines. KH Direct Media offers tips to manage stress in the workplace, which we inevitably bring home.

Imagine that you are an inventor or creator of something and an interested party informs you that they are interested in seeing that item. However, it is (in your opinion) months away from perfection. And the interested party wants to meet you and see the next great thing in a week.

Your back muscles start to ache, your hearts starts to beat a little harder and faster, and your nerves a rattled. This is the beginning of what stress usually feels like for most people. Here’s how to stave it off and get on with the day, week and, later month so the next, big thing is really something to talk about.

Walk away from the project when you feel you are hitting the wall and getting nothing done or are frustrated. Go outside or go into another room. Just get away from the work for a short time.

Practice breathing a little slower. Inhale deeply and count to ten. Exhale to the count of ten. Do it with your eyes closed. Repeat three times.

KH Direct Media also suggests a complete change of attitude. A positive attitude can reduce stress and ease physical and mental pain. It can also make the difference between getting the project done on time or cause stress-induced delays.

Stress management is within your grasp.

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KH Direct Media on How to Banish Negativity

Negativity can bring anyone down. Inventors and creators are not exempt from the kind of thoughts that can end a great idea before it even gets put on paper.  KH Direct Media shares how to banish negativity.

At some point in life, our thoughts will take a downward turn. Negativity will seep in and bring doubt with it. And the next best thing will be nothing more than a fleeting thought. Here’s how to rid the mind of that hovering dark cloud.

Close the eyes and clear the mind of all negative thoughts. If one sneaks in, imagine it as a boulder and move it out of mind.

Never say never. Never say it can’t be done. It can be done and is about to be done, so just get to it.

First prototypes, like the first drafts of anything, are usually terrible.  Don’t let this be a deterrent to the final product. Keep hammering, chipping, or building at the invention and soon an almost perfect sample will emerge.

KH Direct Media also suggests taking some time way from the invention on a daily basis. Walk away. Take a walk. Listen to music.  Meditate. Read something completely unrelated. Inventors are passionate, imaginative and driven. Don’t let negativity from yourself or anyone else throw the creative idea out the door. 

KH Direct Media and What Americans Do with Free Their Time

A favorite way to spend off time

Americans are working less hard than in previous years. They are also spending the time off doing things which are pleasurable and relaxing. KH Direct Media looks at what Americans do with their free time.

The typical working American puts in about 7.8 hours at work, and when they have time off spend it watching TV. In fact, the employed person spends a little less than 3 hours per day or evening watching television. Americans are also sleeping more which is good news for overall health. KH Direct Media notes that men take more time to chill than women, according to a recent survey. Woman get about 5 hours of leisure time to men’s almost 6 hours.

It may be interesting to know that Americans have cut back how much they spend on education, shopping for non-essential items, calling friends and family on the phone or in email. Workers are also getting more time to work from home with older employees gaining the most from that type of arrangement.

Everyone needs time to get some R&R and watching TV is a favorite way to do that. It is also a smart avenue to consider when marketing a new product or service. Solve a problem or find a new solution for one. The world is an oyster. Open it up and find the pearl. 

KH Direct Media Reflects on the Oldest American Companies

Baking chocolate

Some businesses and products stand the test of time – even when that time is well over 100 years old. KH Direct Media examines the oldest American companies and the products which live forever.

A quick glance in the medicine chest or bathroom closet might some of the longest lasting products known today. Caswell-Massey, founded in 1772, make the finest and more pure soap. Its pear soap which is glycerin-based, is one such product from the company that fans still swear by 263 years alter.

More home bakers use this one product to make everything taste richer and with more chocolate flavor than any other. Baker’s Chocolate, founded in 1765, began selling it branded chocolate in 1780. It eventually grew into more than just a baking ingredient by selling unsweetened cocoa powders, sweet chocolate, candy-making chocolate and flavored chocolate bars.  It is still a pantry staple 263 years later.

A well-dressed man will more than likely have if not one, but several shirts and suits in his closet with this name on the tag – Brooks Brothers. KH Direct Media notes that this is the oldest clothing retailer in America. The first store opened in 1849 debuting its first ready-made suits. In 1896, their famous button down polo shirt was introduced. Today, there are 250 American stores and 250 international locations.

The oldest American companies stood the test of time for hundred of years because their products were made well and were able to stand the test of time too. Great products made well never go away. They are distributed across the world so others can enjoy the benefits of them.

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KH Direct Media Offers Financial Advice for Inventors and Entrepreneurs

A great idea can take hold like the strong grip of baby and be off like a firestorm. KH Direct Media offers financial advice for inventors and entrepreneurs.

The best idea can crumble like an inflated balloon if not carefully financed. Smart inventors do not take the risk all alone. Finance it on a crowd funding site, ask a trusted friend to invest in the idea, business or item. Carefully calculated much each person is to invest in the endeavor. Ask a financial advisor to help so partners do not feel slighted in their personal savings situations.

Research the cost of the item or service. Add in the appropriate self-employed costs if this is how the business is run. Ask a tax advisor to help work out how much should be saved for tax return season.

KH Direct Media also suggests setting a last ditch deadline for determining if you can manage on the income the service, product or company is generating. If not, regroup and work out how much longer it will take.  It is one thing to feel the entrepreneurial spirit, and another to feel it and go broke trying to make a new company or invention profitable. Not when to call it quits before depleting personal life savings.

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KH Direct Media Offers Advice on Taking Risks

It is always better to take risks than to have regrets later. This rule applies to personal lives, careers and hold especially true for creators and entrepreneurs. KH Direct Media shares advice on risk taking.

Jump off the platform and take the risk of developing a product that solves a problem. It can solve a problem better than another product or solve it for the first time. What is there to lose than a little time and effort? Entrepreneurs take risks every day. Inventors take them one step at a time.

Take action on the invention even if it is possible it will fail. Failure is one of the main fears people have. No one wants to be seen as one. Yet, we all fail at something some point in our lives. Face fears. Move boldly ahead. Action creates confidence and confidence boosts self-assurance.

Set goals high and set more than one goal. As you come close to reaching one or more, start the process to reach the others. Write down the loftiest goal in mind and if it is reached, create another one.

KH Direct Media reminds inventors, creators and entrepreneurs that risk taking is not only essential in the business world, but exhilarating. Take a step off of the safety platform and dive into the unknown. Positive results may just be waiting. 

KH Direct Media on Launching a Product Successfully

Product launches can be challenging to master. Every inventor hopes and wishes for instant success. But a successful product launch takes careful planning, research, and testing before it reaches that desired state. KH Direct Media shares some suggestions for launching a product successfully.

No matter what size the budget or what level of experience in product launching one has, there are certain steps to take before revealing that incredible product before the public’s eyes. Creators must not just try to hurry and get the product into the customers’ hands, but must know if the product fits a need or if it contributes to a specific market-related category. Know your market and how the product will fit into it before even thinking about a launch.

List the company or product’s goals before considering development or a launch. Product launch goals should line up with the overall growth plan of the company. Know what the sales and growth plan is first before a launch.

KH Direct Media also advices that inventors should write their marketing plan down someplace where they can track growth. This could be on any software application such as MS Excel, Word or something else. But it is essential to have a marketing plan before a product launch.

In order to launch a product successfully, inventors and creators should have the product’s life from thought to product launch and beyond thought out and mapped. Otherwise, it’s just another great idea gone by the wayside.

KH Direct Media Proffers Marketing Strategy Tips

Marketing is one of the most important tools a new business person should know and utilize when wanting to introduce a product to consumers.  KH Direct Media offers marketing strategies tips for inventors.

Many different types of marketing strategies are known to help boost product awareness.

One of the most effective methods is a demonstration of how the item works. If it is easy to assemble and can be used in a short amount of time, the product is likely to be more of a success.

Do some market research to determine which consumers will more than likely be interested in the item. Visit local neighborhoods, pay for a small vendor booth at the local mall, or invest in showcasing the item at a trader show.

Word-of-mouth advertising is the best way to market the product. Ask people to test the item and post positive reviews on social sites.

KH Direct Media encourages inventors and creators to seek new avenues for marketing from showcasing it locally to getting it seen on the shopping TV networks and television programs. But always be sure the prototype works well with no bugs or glitches before demonstrating how it works. Make enough of the item is on hand and that each one works well. Another suggestion would be to take top-notch photos of the products from different angles. Post them online with a good description. Set a fair price for the item and take advice from professionals when given. Good marketing does not have to be expensive.

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KH Direct Media Reviews the Best U.S. Cities for Small Business

Shreveport, LA

This week is National Small Business Week. It is a time to reflect on how the smaller, individually-owned businesses in our community help make it a more vibrant and fun place to shop and get things done. As such, KH Direct Media notes there are some U.S. cities which are better than others to open a small business.

One aspect of the American Dream is to own your own business. It can be very challenging to do that in some parts of the country such as on the West Coast and New Jersey. But in other parts of the country, it can be much easier to launch your own company. The five cities below are mostly in the South and are judged to be business-friendly places:

Shreveport, Louisiana

Tulsa, Oklahoma

Springfield, Missouri

Chattanooga, Tennessee

Jackson, Mississippi

KH Direct Media notes they were given high scores in office space affordability, cost of living, average workday length, workforce education level, entrepreneurial activity, and  a five-year survival rate. Small companies need a friendly, business-healthy environment in which to grow and succeed. Even if the preferred way to conduct business is virtually (online), small business owners and entrepreneurs need a positive atmosphere in which to manage the day to day operations.  For more information about the survey which lists the best and worst U.S. cities for small businesses, visit WalletHub.com. 

KH Direct Media Shares Secrets to Launching a Successful Start-Up

Many great start-up companies are created from a brainstorm the business owner has and launches. But what makes one start-up more successful than another? KH Direct Media shares some secrets with readers.

Networking is one of the best tools a new business owner can engage in. Listen to what other entrepreneurs have to say, learn from their successes and failures, and always ask questions.

Research business trends in the area where the new venture will be located. Know what works and what doesn’t. Use the Internet to find relevant blogs from people who are influential. Keep on top of social media sites like LinkedIn to learn what’s new.

KH Direct Media suggests taking time to learn new opportunities. Don’t let something a little unrelated to the prospective new business be a turn off. Industry meetings and conferences are great places to pick up something new, and connect with people may offer valuable advise. Welcome it.

Be aware of why launching a start-up is important. If the reasoning is to become famous or make a lot of money, then perhaps starting a business is not a smart move. Be sure that every step of launching a start-up is manageable. Start small and work towards greatness later.

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KH Direct Media on the Traits Good Entrepreneurs Possess

What makes an entrepreneur successful? What traits does one need in order to open and run a good business? KH Direct looks at the traits good entrepreneurs possess.

Not only does it take audacity, intelligence, common sense and the ability to work long hours, there are other traits which the successful entrepreneur might have.

Be you. Simply put this means be genuine. Don’t get wrapped up in the hype of launching a business. Not plan to become the next social media star. Just be the real honest you. People have an incredible ability to spot a phony from miles away. Be true.

Stay healthy and get some rest. It’s okay to break away from the business to go to the gym, a child’s baseball game or for a vacation. Successful entrepreneurs don’t clock 80+ hours per week. A good example: Mark Zuckerberg. He reportedly works only 50 hours a week. Get away from the business for a while.

Know when to cut losses. If a business strategy is not working the way it was expected to then change gears and try something else. It’s one thing to have gritty determination and another to keep hammering away thinking things will change. They probably won’t.

Set your own priorities and know when to say no. The KH Direct Media team advises that it’s okay to turn down requests or other ventures in order to stay on target.  Be firm in your priorities.
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