KH Direct Media Reviews Good Crowdfunding Techniques for Entrepreneurs

America is full of creative people and original thinkers that give birth to some of the best products found on store shelves. It is also a country with multiple sources of start-up funding like crowdfunding. KH Direct Media reviews some of the better techniques for entrepreneurs to consider on crowdfunding sites.

There are three basic formats for crowdfunding: reward-based, equity-based and investor-based. Which one is the best one for your great, new product? Each one has its own merits. Many crowdfunding sites also give the campaign originator the option to not keep the funds collected if the entire amount is not raised, or to keep the funds raised. Some sites have more rigorous guidelines and approval processes to follow. Take time to research and determine which type of crowdfunding is best for the invention.

Once the right fundraising platform is found and set up, start marketing it. Create social media pages to post the campaign on. Send email blasts to anyone who might be interested. Create a top-notch video about the invention. Descriptive words are nice and can tell a good story, but a video showing people how it works is even better.

KH Direct Media also suggests keeping track of the campaign analytics. Some of the platforms have this option. Read the directions and follow any advice about how to amp up funding. Crowdfunding is as great way to raise the funds needed to get a great, new or improved product into the public’s eyes.