KH Direct Media on Launching a Product Successfully

Product launches can be challenging to master. Every inventor hopes and wishes for instant success. But a successful product launch takes careful planning, research, and testing before it reaches that desired state. KH Direct Media shares some suggestions for launching a product successfully.

No matter what size the budget or what level of experience in product launching one has, there are certain steps to take before revealing that incredible product before the public’s eyes. Creators must not just try to hurry and get the product into the customers’ hands, but must know if the product fits a need or if it contributes to a specific market-related category. Know your market and how the product will fit into it before even thinking about a launch.

List the company or product’s goals before considering development or a launch. Product launch goals should line up with the overall growth plan of the company. Know what the sales and growth plan is first before a launch.

KH Direct Media also advices that inventors should write their marketing plan down someplace where they can track growth. This could be on any software application such as MS Excel, Word or something else. But it is essential to have a marketing plan before a product launch.

In order to launch a product successfully, inventors and creators should have the product’s life from thought to product launch and beyond thought out and mapped. Otherwise, it’s just another great idea gone by the wayside.

KH Direct Media Proffers Marketing Strategy Tips

Marketing is one of the most important tools a new business person should know and utilize when wanting to introduce a product to consumers.  KH Direct Media offers marketing strategies tips for inventors.

Many different types of marketing strategies are known to help boost product awareness.

One of the most effective methods is a demonstration of how the item works. If it is easy to assemble and can be used in a short amount of time, the product is likely to be more of a success.

Do some market research to determine which consumers will more than likely be interested in the item. Visit local neighborhoods, pay for a small vendor booth at the local mall, or invest in showcasing the item at a trader show.

Word-of-mouth advertising is the best way to market the product. Ask people to test the item and post positive reviews on social sites.

KH Direct Media encourages inventors and creators to seek new avenues for marketing from showcasing it locally to getting it seen on the shopping TV networks and television programs. But always be sure the prototype works well with no bugs or glitches before demonstrating how it works. Make enough of the item is on hand and that each one works well. Another suggestion would be to take top-notch photos of the products from different angles. Post them online with a good description. Set a fair price for the item and take advice from professionals when given. Good marketing does not have to be expensive.

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KH Direct Media Reviews the Best U.S. Cities for Small Business

Shreveport, LA

This week is National Small Business Week. It is a time to reflect on how the smaller, individually-owned businesses in our community help make it a more vibrant and fun place to shop and get things done. As such, KH Direct Media notes there are some U.S. cities which are better than others to open a small business.

One aspect of the American Dream is to own your own business. It can be very challenging to do that in some parts of the country such as on the West Coast and New Jersey. But in other parts of the country, it can be much easier to launch your own company. The five cities below are mostly in the South and are judged to be business-friendly places:

Shreveport, Louisiana

Tulsa, Oklahoma

Springfield, Missouri

Chattanooga, Tennessee

Jackson, Mississippi

KH Direct Media notes they were given high scores in office space affordability, cost of living, average workday length, workforce education level, entrepreneurial activity, and  a five-year survival rate. Small companies need a friendly, business-healthy environment in which to grow and succeed. Even if the preferred way to conduct business is virtually (online), small business owners and entrepreneurs need a positive atmosphere in which to manage the day to day operations.  For more information about the survey which lists the best and worst U.S. cities for small businesses, visit WalletHub.com.